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You ask. If your use is not permitted by a license, or one of the exceptions in the Copyright Act, you will need to ask the copyright owner for permission. Identify who the copyright owner is and whether there is an organization that represents the owner or if you can ask the owner directly. There are a number of copyright collectives which can give you permission (in the form of a license) on behalf of the copyright owner to use their work.
Remember that copyright owners have the right to say no, charge a fee or impose conditions on the use of their work.
Contact MHC’s copyright specialist with any questions you might have about obtaining copyright permissions.